“Rhythm” is a sub-brand perfume for the J.Crew fashion brand. It offers modern and natural perfumes made with 100% organic ingredients and is marketed to young ladies aged between 20 to 35. Modern, natural, joyful, and eco-friendly is the brand position. The rhythm perfume product line includes three scents: Rain, Ocean, and Dance.
This design is inspired by the geometry theory of point, line, and shape. The point is for Rain; the line is for Ocean; and the shape is for Dance.
